Bijan Kafi berät Organisationen zu Kommunikation und den Einsatz von Medientechnologien. Er ist gerade in Ulm, Germany.
Netzwerkkinder: Politik und Unternehmen werden es richten

otto_studie.jpg

Auf dem Global Compact-Netzwerktreffen der GTZ im November 2009 in Berlin hörte ich erstmals von der “Otto Studie 2009” des Hamburger Trendbüros, einer Marktforschungsagentur, zum Thema „ethical consumption”. Es ist zwar schon ein bisschen her, aber das Thema ist und bleibt interessant.

Aus der komplexen und umfangreichen Studie, die sich primär an Unternehmen und deren Marketingabteilungen richtete, ist mir vor allem ein Aspekt in Erinnerung geblieben.

Das Trendbüro-Team hatte untersuchten Bevölkerungsgruppen dreifach eingeteilt: die 16-27jährigen („Netzwerkkinder”), die 28-47jährigen sowie die 48-67jährigen. Im Hinblick auf diese drei Gruppen war die Frage nach ihren Einstellungen zum Thema ethischer Konsum gestellt worden.

Die Resultate der Studie ließe alle Besucher im Raum stutzen.

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In media

Bertelsmann's "Future Challenges" Launches
Partial map of the Internet based on the Janua...

Image via Wikipedia

The Bertelsmann Foundation’s newest project “Future Challenges” was launched on 22 April at a conference in Washington D.C. featuring the annual convention of the foundation’s American subsidiary.
This is what the project team has to say about their initiative:

“Mega trends are shaping the global agenda. Their impact is reaching far into our daily lives. We are gathering tons of information on each single trend, but we hardly know anything of how these trends interact, which interdependencies exist between them and what they will cause. Up until today science generates knowledge in a very exclusive way: research results are mainly discussed within closed “expert” communities far away and mostly untouched by a broader audience. Internet and social networks aren’t embraced by scientists. But we think science should become more public, and science should depend on public support. […]”

The “Future Challenges”-Team of the Bertelsmann Stiftung intends to overcome these limitations. Our new internet-platform futurechallenges.org aims to spread knowledge on global change and make it accessible for everybody. […]”

At the moment, the use of social media tools is limited on the site but the project coordinators envision to gradually expand their usage as the project grows and its instruments develop over time.
The new site features a version of my latest article “Social Media in Georgia: Challenging Invisible Boundaries in War and Peace” that is available for easier reading via Scribd (page 105ff) or on the “Future Challenges” website itself.
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Tags article, Bertelsmann Foundation, Future Challenges, Georgia, mega trends, Social networks

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In publications

The Impact of New Media Tech on Georgian Civil Society

IMGP3189.jpgMy latest article on the impact of web 2.0 or social media technologies on the civil society landscape of Georgia has just been published by OpenDemocracy.net.

The article aims to provide you with a comprehensive introduction into the role of social media after the Russo-Georgian war in August 2008 and critically examines the impact of (information) crises on the abilities of civil societies to react and have their say.

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Tags 2008 South Ossetia war, Civil society, Georgia, Social media, Web 2.0

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In civil empowerment

World Map of Social Networks: No Homogeneous World

World Map of Social Networks (12/2009)

Image by guglielmorubini via Flickr

Vinco’s Blog recently published a new world map of social networks.. The map shows the worldwide distribution of social network usage based on aggregated data from services like Alexa.

I find the map, albeit not new data, highly interesting. It’s quite well known that Facebook is slowly making progress in conquering the “world of social networks”. Nevertheless, specific networks such as Odnoklassniki in the Russian-speaking world, may be here to stay for some time to come.

Even with all the buzz about the downsides of “data silos” and “walled gardens”, maybe there are plenty of reasons why people prefer “their own” realm - and possibly even ought to? As I have tried to show in an upcoming article for we.magazine (to be published in April 2010) using the example of the country of Georgia people frequently use online networks for a number of reasons, not necessarily abstract concepts of openness or accessibility. Here many who have been brought up under Soviet rule prefer the system of Odnoklassniki as it mimics the real-life structure of the education system they attended. Facebook as many other services are often labelled “Western” which is not necessarily a flattering statement with many above a certain age. Still, many of the youngsters do indeed join Facebook and other competitors.

To simply claim that openness is and a one-size-fits-all approach of universal goodness (just as many people do for transparency) may ignore the simple fact of human beings using the systems - not machines. And humans often do not prefer in daily life what sounds great on paper. What is needed is better research and more hard data on how the brave new world of online social networking plays out in real life. What networks are useful to people, why, and in which circumstances? What “soft skills” (e.g. image, upbringing, education etc.) may influence the choice of participation in building the global civil network?

It is important to ask these questions also from a viewpoint of how global civil society as a formative force besides governments and private business can be furthered in short and long run.

Weiterlesen...

Tags Alexa, Facebook, Odnoklassniki, Online Communities, social networks

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In civil empowerment

Public Eye Awards: Classic Example for Social Media Use?

Melanie Winiger at the Public Eye Awards 2008,...

Image via Wikipedia

Nominations are now open for the “Public Eye Award”, an initiative by the Berne Declaration and Greenpeace that “awards” the “nastiest corporate players” annually at an event related to the World Economic Forum in Davos, Switzerland. The team also awards the “Greenwash Award”, a “prize” with a goal that seems to be quite obvious:

The Public Eye Awards (formerly Public Eye on Davos) are a critical counterpoint to the annual meeting of the World Economic Forum (WEF) in Davos. Organized since 2000 by the Berne Declaration (BD) and Pro Natura (the latter replaced by Greenpeace in 2009), Public Eye reminds the players of the global economy who impact people and the environment with destructive business practices that actions have consequences - in this case for the image of the company. We present shame-on-you-awards to the nastiest corporate players of the year. Two of these (in the categories ‘Global’ and ‘Swiss’) will be awarded by an in-house jury of experts while winner of the people’s award will be chosen on this website by… the people. Starting this year (2010) we also present a ‘Greenwash Award’ to account for the rapidly growing number of institutions that fabricate social-environmental fig leaves in an attempt to make inveterate corporate players look greener than they are.

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Tags ArcelorMittal, Business, Civil society, Greenpeace, Public Eye Award, Royal Bank of Canada, WEF, World Economic Forum

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In media

The Social Media Landscape (in Colours)

3428921418_b9f94dc7b8.jpg The social media landscape as shown in a great diagram that is in fact 10 months old. What has changed since then?

See the full-sized picture after the jump.

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Tags Social media

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In media

Twitter Applications Hold Potential for Crisis Communication?

Conceptual Map of the FLOSS (Free/Libre Open S...

Image via Wikipedia

With Twitter becoming increasingly popular and surpassing the 25 Million user mark by Q4 2009 more and more applications appear that make use of Twitter for collaboration. Many of them are free and open source and thus may hold substantial value for non-profit use.

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Tags Basecamp, Mobile phone, Non-profit organization, Open source, Project management, Technology, Twitter

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In science

Ninety One

91

…is the number (percentage) of Germans saying they are respecting the environment through environmentally friendly behaviour in their daily lives. However, only 65 percent are willing to pay higher prices if that would allow to produce cleaner products. Only 56 are willing to pay for electricity from renewable energies. Plus, 43 percent are not willing to do so at all. Only 24 percent of Germans can agree to the statement “Driving your car should become more expensive to reduce CO2 emissions”. 75 percent openly reject this statement (all data Stiftung Denkwerk Zukunft).

That makes clear that as measures to protect the environment get more and more concrete fewer and fewer people are agreeing to support them. One the one hand, we’re having a communication problem here. Think of Germany’s most chauvinist automobile club, the ADAC, acting like the “car driver’s party” and consistently rejecting more drastic measures that would make the polluters (aka: car drivers) pay.

On the other I believe this also highlights the gap between our scientifically-minded world that is much more focused on understanding complex issues through advanced analysis than it is on actually solving them through practical action. Thus, you could easily say that we are also having an “action problem” here. We may be increasingly paralyzing ourselves by focusing on the analytic part of the equation only.

Tags climate change, surveys, sustainable consumption

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BijanK is now at Ulm, Germany

BijanK is now at Heidelberg, Germany

BijanK is now at Hanover, Germany

BijanK tweeted, "Anyone knows a courier for air fright from Germany to Khartoum that is not embargoed? (except for DHL)"

BijanK tweeted, "RT @achimbaur: If icons were fonts the new iTunes icon would be Marker Felt."


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